Dr. Unwana Samuel Akpan

Selected Recent Publications / Contributions to Knowledge

1. Akpan, U. S, Onwumechili, C, Adisa, A. B and Ogwezzy-Ndisika, A. (2025). African Language Media and BBC Yoruba Service Sports Headlines: Influence on Audience Engagement Online. In U.S Akpan and E. M. Mutua (Eds.) Indigenous African Communication and Media Systems in a Digitized Age. Maryland: Lexington (Pp. 81-105). https://rowman.com/ISBN/9781666965308/Indigenous-African-Communication-and-Media-Systems-in-a-Digitized-Age
2. Nwamuo, A. N and Akpan U. S. (2025). Use of digital media in communication and media studies programmes in select Nigerian universities-A study of lecturers in Southeast, Nigeria. Communication Review. 9(2).
3. Akpan, U.S. (2025). Theorizing Nsibidi as Confraternized Communication. In: K. Langmia. (Ed.) Black Communication Theory Volume 2. Palgrave Macmillan, Cham. https://doi.org/10
4. Onwumechili, Chuka, & Akpan, U.S. (2024). African Cultural Case: Reexamining Apologia in Communication Theory. International Journal of Sport Communication. (aop), 1-9. https://doi.org/10.1123/ijsc.2024-0105
5. Akpan, U. S. (2024). Exploring and navigating the chasm: The incompatibility of Western gatekeeping theory with Akwa-Cross Akata indigenous media. Howard Journal of Communications, 35(3), 311–325. https://doi.org/10.1080/10646175.2023.2264227

Collaborations / Networks

• Broadcast Journalism, Sport Communication, African Indigenous Communication and Media Systems, Diaspora Communication.
• 1. Prof. Jennifer Thomas, Howard University, Washington DC, USA.
• 2. Prof. Wei Sun, Howard University, Washington DC, USA.
• 3. Prof. Thomas Horky, Macromedia University for Media and Communication) in Hamburg. Germany.
• 4. Prof. Fatma Elzahraa Elsayed, Cairo University, Giza, Egypt.
• 5. Prof. Chuka Onwumechil, Howard University, Washington DC, USA
• 1. This article demonstrates how the audience is tilting toward the BBC Yoruba sport headlines because of the dramatization involved
• 2. This study shows the importance of incorporating digital media into communication studies
• 3. This article exposes the fact that local content can be theorized
• 4. ((This article exposes the fact that local content can be theorized).
• 5. This research article challenges the incompatibility and the blanket application of the Western theories on our local experiences