{"id":1494,"date":"2025-05-28T13:52:27","date_gmt":"2025-05-28T13:52:27","guid":{"rendered":"https:\/\/sosc.unilag.edu.ng\/?page_id=1494"},"modified":"2025-05-28T13:54:24","modified_gmt":"2025-05-28T13:54:24","slug":"dr-oniku-a-c","status":"publish","type":"page","link":"https:\/\/sosc.unilag.edu.ng\/?page_id=1494","title":{"rendered":"DR. ONIKU A.C"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1494\" class=\"elementor elementor-1494\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e322539 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e322539\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e21ee74\" data-id=\"e21ee74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1758f64 elementor-widget elementor-widget-image\" data-id=\"1758f64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.2 - 21-08-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"408\" height=\"344\" src=\"https:\/\/sosc.unilag.edu.ng\/wp-content\/uploads\/2025\/05\/TOLU.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sosc.unilag.edu.ng\/wp-content\/uploads\/2025\/05\/TOLU.jpg 408w, https:\/\/sosc.unilag.edu.ng\/wp-content\/uploads\/2025\/05\/TOLU-300x253.jpg 300w, https:\/\/sosc.unilag.edu.ng\/wp-content\/uploads\/2025\/05\/TOLU-173x146.jpg 173w, https:\/\/sosc.unilag.edu.ng\/wp-content\/uploads\/2025\/05\/TOLU-50x42.jpg 50w, https:\/\/sosc.unilag.edu.ng\/wp-content\/uploads\/2025\/05\/TOLU-89x75.jpg 89w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-719586a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"719586a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-290ff4d\" data-id=\"290ff4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a4e514 elementor-widget elementor-widget-text-editor\" data-id=\"0a4e514\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.2 - 21-08-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Title<\/strong>: Dr.<\/p><p><strong>Name:<\/strong>\u00a0ONIKU, Ayodele Christopher<\/p><p><strong>Position:<\/strong>\u00a0Associate Professor \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<strong>Specialisation:<\/strong>\u00a0Marketing<\/p><p><strong><u>Institutions <\/u><\/strong><\/p><table><tbody><tr><td width=\"233\"><p><strong>Institutions and Location <\/strong><\/p><\/td><td width=\"120\"><p><strong>Degree <\/strong><\/p><\/td><td width=\"113\"><p><strong>Completion Date <\/strong><\/p><\/td><td width=\"138\"><p><strong>Field <\/strong><\/p><\/td><\/tr><tr><td width=\"233\"><p>Obafemi Awolowo University, Ile-Ife, Nigeria<\/p><\/td><td width=\"120\"><p>B.Sc.<\/p><\/td><td width=\"113\"><p>1992<\/p><\/td><td width=\"138\"><p>Economics<\/p><\/td><\/tr><tr><td width=\"233\"><p>University of Lagos, Lagos, Nigeria<\/p><\/td><td width=\"120\"><p>M.Sc.<\/p><\/td><td width=\"113\"><p>1998<\/p><\/td><td width=\"138\"><p>Marketing<\/p><\/td><\/tr><tr><td width=\"233\"><p>University of East London, UK.<\/p><\/td><td width=\"120\"><p>Ph.D.<\/p><\/td><td width=\"113\"><p>2009<\/p><\/td><td width=\"138\"><p>Marketing<\/p><\/td><\/tr><\/tbody><\/table><p><strong><u>Personal Statement <\/u><\/strong><\/p><p>Ayo is an Associate Professor in the Department of Business Administration (Marketing Unit) at the University of Lagos. He is an alumnus of the Department of Economics, Obafemi Awolowo University, the University of Lagos and Royal Docks Business School, University of East London, UK respectively. \u00a0Ayo Oniku is also a facilitator with the University of Lagos Business School (ULBS), teaching marketing courses. He supervises both EMBA projects, PhD and DBA theses. He co-authors a book titled: Religion and Consumer Behaviour in Developing Nations (2022). His latest publication is \u201cMarketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East\u201d (Oct., 2024). Ayo has contributed to many academic journals and international conferences on Marketing and Business-related issues. He is a reviewer for some international journals and publishers. \u00a0Ayo is equally involved in manpower development and consulting services for organisations in Marketing, Sales Management and other Business fields. He had served as the PG (Postgraduate) Coordinator and examination officer for the Department of Business Administration, University of Lagos. He was once a member of the Examination Malpractice Committee at the University of Lagos Post Graduate School. Presently, he is the Coordinator of the DBA (Doctor of Business Administration) at the University of Lagos Business School \u2013 ULBS.<\/p><p><strong><u>Recent Publications <\/u><\/strong><\/p><ol><li>Berislav, A., Oniku, A.C &amp; Arebi, I.B. (2024). Storytelling: Qualitative analysis of the Influence on Gen Alpha\u2019s Consumption Decisions and Affective Buying Behaviours in a Developing Market. Journal of Infrastructure Policy and Development,8(16), pp.<\/li><li><strong>Oniku, A<\/strong>., Akpata, E. &amp; Abiodun, O. (2024).The Gig Economy and its Influence on Millennial Lifestyles and Purchasing Behaviour in Developing Markets, Case Study of Lagos, Nigeria. <em>Applied Business and Economics Journal<\/em>, 2(1), pp. 28-53. (Publisher: Warsaw University of Technology, Poland).<\/li><li><strong>Oniku, A<\/strong>., Akeke, O. &amp; Akinwale, O. (2024). Consumer Style Inventory (CSI) Revisited: The Case of Millennial Decision-Making Style in a Developing Market, <em>RHS \u2013 Revista Humanismo Sociedad<\/em>, 12(1), pp. 1-17. (Publisher: Corporacion Universitaria Remington, Colombia).<\/li><li><strong>Oniku, A.,<\/strong>Abiodun, O. &amp; Emokpaire, M.A. (2023). Marketing Innovation and the Performance of SMEs in Developing Economies: A Perspective of SMEs in the Retail Sector in Nigeria, <em>International Journal of Economics, Commerce and Management,<\/em>\u00a011(11), pp. 158 -176. (Publisher: Rochester Institute, UK).<\/li><li>Ladipo, P.K.A., <strong>Oniku, A.,<\/strong>Bankole, J.O. &amp; Akeke, O. (2022). Effect of Aaker\u2019s Model of Brand Personality on Customer Choice of Branded e-Retailing Outfits, The International Journal of Applied Business, 6(2), pp. 172-182. (Publisher: Department of Business, Universitas Airlangga, Indonesia).<\/li><li>Ladipo, P.K.A., Udofia, E.E., <strong>Oniku, A<\/strong>. &amp; Ekpudu, J.E. (2022), Supplier Collaboration Practices and Product Innovation Management, Modern Management Review, 27 (3), pp. 23-37. (Publisher: Rzeszow University of Technology, Poland).<\/li><\/ol><p><strong><u>Appointment:<\/u><\/strong>\u00a0DBA Coordinator, University of Lagos Business School (ULBS).<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Title: Dr. Name:\u00a0ONIKU, Ayodele Christopher Position:\u00a0Associate Professor \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Specialisation:\u00a0Marketing Institutions Institutions and Location Degree Completion Date Field Obafemi Awolowo University, Ile-Ife, Nigeria B.Sc. 1992 Economics University of<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/sosc.unilag.edu.ng\/index.php?rest_route=\/wp\/v2\/pages\/1494"}],"collection":[{"href":"https:\/\/sosc.unilag.edu.ng\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sosc.unilag.edu.ng\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sosc.unilag.edu.ng\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sosc.unilag.edu.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1494"}],"version-history":[{"count":4,"href":"https:\/\/sosc.unilag.edu.ng\/index.php?rest_route=\/wp\/v2\/pages\/1494\/revisions"}],"predecessor-version":[{"id":1498,"href":"https:\/\/sosc.unilag.edu.ng\/index.php?rest_route=\/wp\/v2\/pages\/1494\/revisions\/1498"}],"wp:attachment":[{"href":"https:\/\/sosc.unilag.edu.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}